A photo of a dog in a t-shirt
On 5 May 2015, Circle posted a photo of a German Shepherd wearing a Circle t-shirt.
Aros just learned he can buy dog treats with #bitcoin! Another happy Circle customer (arguably our cutest)!
— @circle, May 2015
Circle in 2015 was not a bank. It was a consumer app — founded in Boston in 2013 by Jeremy Allaire and Sean Neville to put money on the bitcoin blockchain. You could send a payment with an emoji attached. With a GIF attached.
That same year, Circle took $50 million from Goldman Sachs and became the first company ever granted a New York BitLicense.
So Circle was already both things at once: the company serious enough to get licensed by New York, and the company that put a t-shirt on a dog and called him a customer.